Aside from being a remarkable musician, Baaba is socially conscious and represents the United Nations Development Program as a spokesman on the issue of HIV/Aids in Africa. He has been featured on both Red Hot and Rhapsody, a tribute to Gershwin, and the forthcoming release, Red Hot and Riot a tribute to Fela Kuti, both projects put together by the HIV/Aids awareness campaign group, The Red Hot Organization.
Music was an integral part of Baaba's childhood as he grew up on the banks of the river Senegal. Born to the Hal Pulaar people, (known to the English speaking world as Fulani) his mother used songs she composed herself to educate and instill in him the value of intelligent and thoughtful lyrics. Technically speaking, he was not destined to become the master musician he is today by virtue of the fact that he was not born into the caste of artists and communicators known as Griots. Through time, travel and education, his experiences have resulted in profound self awareness allowing him to deliver the message of empowerment, enlightenment, and peace.